Carti in categoria Marketing-comert

Whilst consumer protection in the 1960s was fashioned by its external environment, cyber consumer protection, today, is challenged by internal conditions linked to the technological nature of the Internet. Given the current underdeveloped state of technology now available to consumers, it is impossible for them to exercise real control over the technological issues of the electronic marketplace. The peculiarities of the electronic marketplace and their impact on consumer protection require conti...