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Business communication is equally complex and attractive. Selling and buying things, promoting products and services, writing to partners, negotiating bank loans, speaking or writing to potential employers, talking with superiors and subordinates, are but few situations in which those involved can easily find out how important the ability to communicate is.Aspects of Business Communication is meant to offer the reader the opportunity to get familiar with specific knowledge with reference to both written and oral communication in business.With all its examples, descriptions and letter samples, the book is intended to be a useful instrument for investigating business communication, both theoretically and in a practical perspective.TABLE OF CONTENTSPrefaceCHAPTER 1 INTRODUCTION TO COMMUNICATION1.1 Linguistic communication1.2 Business communication1.3 The language functions1.4 Forms of communication1.5 Oral vs. written communicationCHAPTER 2 A STRATEGIC APPROACH TO BUSINESS COMMUNICATIONCHAPTER 3 WRITTEN BUSINESS COMMUNICATION3.1 General aspects3.2 Effective business writing3.2.1 Selection of words3.2.1(a) Denotation and Connotation3.2.1(b) Concrete and abstract words3.2.1(c) The tone of the message3.2.1(d) Short and long words3.2.1(e) Timesaving words3.2.1(f) Familiar and unbiased words3.2.2 Developing sentences3.2.2(a)Types of sentences3.2.2(b) Active and passive voice in business writing3.2.2(c) Making up good sentences3.2.3 Building up paragraphs3.2.3(a) The topic sentence3.2.3 (b) Paragraph unity3.2.3(c) Position3.2.3(d) Order3.2.3(e) Continuity3.3 Business letters3.3.1 General aspects3.3.2 The layout of a business letter3.3.3 Types of business letter layout3.4 Application letters, cv-s and letters of intent3.4.1 Building up a good career3.4.2 Application Letters/Cover Letters3.4.3 The Curriculum Vitae3.4.3(a) General Information3.4.3(b) Types of CVs3.4.4 Letters of Intent3.5 Letters of Complaint3.5.1 Making complaints3.5.2 Explaining the problem3.5.3 Suggesting a solution3.5.4 Oral vs. Written complaints3.5.5 Mild to Strong Complaints3.6 Adjustment Letters3.6.1 Accepting responsibility3.6.2 Rejecting responsibilityCHAPTER 4 ORAL BUSINESS COMMUNICATION4.1 Oral Presentations and the communication strategy4.1.1 The objectives of oral presentations4.1.2 The audience4.1.3 The format4.1.4 The PMM Concept4.1.4(a) The person4.1.4(b) The Message4.1.4(c) The Media4.2 Business meetings4.2.1 Size of meetings4.2.2 The purpose of meetings4.2.3 Types of meetings4.2.4 Managing a business meeting4.2.4(a) Roles and responsibilities4.2.4(b) Working through the agenda4.2.4(c) Speaking in meetings4.2.4(d) Active listening in business4.2.4(e) The chairperson4.3 Business negotiations4.3.1 Definition and characteristics4.3.2 Negotiating strategies4.3.3 Main stages of a business negotiationBIBLIOGRAPHYLIST of FIGURESAutor: Georgeta GhicaFormat: 17X24 cmNr. pagini: 110
Categorie: Limbi straine » Engleza » Diverse
Autor: Ghica, Georgeta